Xiaohongshu API, 小红书接口, Xiaohongshu data, RED API, 小红书抓取, Xiaohongshu scraping, influencer marketing, 小红书KOL, Just One API

Introduction

In today’s digital ecosystem, Xiaohongshu (小红书) — also known as RED — has become a critical platform for consumers, brands, and influencers in China. What began as a community for sharing overseas shopping tips has grown into one of the most powerful lifestyle and e-commerce platforms in Asia.

With over 200 million monthly active users, Xiaohongshu integrates social content, product recommendations, and e-commerce into a single user-friendly app. It's where beauty trends go viral, where KOLs drive product sales, and where new brands are born. As a result, many businesses, marketers, and data analysts are increasingly interested in accessing Xiaohongshu data — and that’s where the Xiaohongshu API comes in.

What is Xiaohongshu (小红书)?

小红书 (Xiaohongshu) literally means "Little Red Book". Launched in 2013, the app has evolved into a blend of Instagram, Pinterest, and Amazon, tailored for the Chinese market.

• User-generated content (UGC): Users post “Notes” (笔记), which are rich with text, photos, and videos.
• Product reviews: Authentic product feedback from real users.
• E-commerce: Integrated shopping capabilities via RED Mall and affiliate links.
• Community: Strong engagement driven by topics (话题), hashtags (标签), and interest circles.

It covers categories like beauty, fashion, food, travel, parenting, fitness, and home goods, making it extremely versatile.

Why Do People Want Xiaohongshu Data?

Brands, researchers, and developers are increasingly mining 小红书数据 (Xiaohongshu data) for business intelligence. Here’s why:

• Influencer (KOL) marketing insights
• Brand mentions and reputation analysis
• Trend forecasting and product discovery
• Consumer sentiment analysis
• User behavior research

For example, a beauty brand might want to know how many people mentioned their product in the last month, or how their KOL campaigns are performing across different influencers.

The Challenge: Xiaohongshu Is Not Open

Unlike platforms like Twitter or Reddit, Xiaohongshu does not provide a public developer API. This makes programmatic data access difficult:

• Official partnerships are limited and expensive
• Pages use dynamic content rendering (making scraping hard)
• Anti-bot mechanisms like sliders and frequency limits exist
• Data may require login or session validation

So how can developers still work with 小红书接口 (Xiaohongshu API)? By using third-party API services that handle all the complexity for you.

What Is the Xiaohongshu API from Just One API?

Just One API offers a reliable Xiaohongshu API that provides structured access to:

• Note content (title, text, image URLs, videos)
• Author profiles (nickname, avatar, follower count)
• Engagement metrics (likes, comments, shares)
• Post timestamps
• Tags and related topics
• Comment data (optional)

All data is returned in JSON format, ready for integration into your system, dashboard, or report.

How Does It Work?

Using Just One API is simple:

1. Sign up for an API key
2. Choose the endpoint (e.g. get-note-detail, search-by-keyword)
3. Make a request with a note ID or keyword
4. Receive structured, real-time data

No need to worry about headers, cookies, or anti-crawling tricks — we’ve handled that.

Example Use Cases

• KOL Analysis: Track top-performing influencers, monitor their content, and compare engagement.
• Brand Monitoring: Get notified when your product or brand is mentioned on Xiaohongshu.
• Trend Discovery: Use keyword search to find trending topics and fast-rising product categories.
• Market Research: Analyze how consumers are talking about your competitors.
• E-commerce Strategy: Link Xiaohongshu buzz with product sales to measure campaign ROI.

Why Use Just One API?

There are many reasons:

• No coding required to handle crawling logic
• Real-time results
• High reliability and fast response
• Scalable access for batch data
• Multi-endpoint support (notes, authors, comments, search)
• Full support for 小红书蒲公英 (Pugongying platform)

In addition to Xiaohongshu, we support dozens of platforms like Taobao, TikTok, JD.com, Weibo, Instagram, Shopee, and more.

Is It Legal to Use Xiaohongshu Data?

Data usage policies vary by region and platform. We recommend using the data for:

• Internal analysis
• Research and reporting
• Market insights

Always follow the platform’s terms of use and local regulations. If you’re unsure, consult legal professionals.

Conclusion

Xiaohongshu is more than a social platform — it’s a powerful data source for understanding consumer behavior, tracking influencer impact, and predicting trends.

Whether you’re a startup, brand, agency, or researcher, having structured access to 小红书数据 via API gives you a competitive edge.

With Just One API, you can unlock Xiaohongshu’s insights — securely, reliably, and in real time.